Lead the creative strategy, pitch, and client buyin to produce the CreateMe x Warner Bros. SXSW x 5-day interactive event series. The hands-on experience included interactive customizing of merchandise (from dye sublimation to embroidery). Daily contests, a Tweety Bird 50th Anniversary fashion capsule, and live-music showcases featuring Austin artists from my network—like Buffalo Hunt and Sir Woman. This well-received event saw more than 1200 guests per day!